When embraced by your whole company, your CRM can be the most effective business tool that you have. It is a major investment but likely at the moment provides little payback.

Acting as a single source of truth, it should contain all of your sales data, Customer information, team activity, emails & service history and more.

When it does, the analytics, dashboards & reports that you can access will provide you a 360 degree view of the health of your business and allow you to optimize your productivity, grow revenue, minimize and mitigate risks and so much more.

Sorry. The Data In Your Current CRM is Likely Incomplete.

To be able to rely on the analytics and dashboards you have, you need your Customer facing teams to embrace your CRM. They need to opt in, maintain it and use it every single day!  Sales teams in particular need to log all of their activity, most importantly they must ensure that their opportunities and pipeline data is accurate and up to date.

Statistics show that most of these types of users refuse to do this. Two thirds of sales professionals refuse to log in every day and when they do, they avoid accurately recording their information.

If they are not doing this work, then all of the analytics, forecasts & dashboards that your team relies on will be incorrect - in this case bad data on the system can actually be worse than no data at all.

And, aside from having to spend hours a day on their CRM, most sales teams are swamped with other software and are being asked to use, every day, 10 or more other software packages. They literally do not know where you want them to spend their time.

And Sentia provides REAL Benefits.

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