Your CRM is a huge investment. You need it to act as a 'single source of truth in your business.

A Single Source of Truth (SSOT) is the concept of centralizing all critical data, information, and documentation within one system or platform to ensure consistency, accuracy, and reliability across an organization.

In a business context, it means that everyone in the organization—whether in sales, marketing, operations, or finance—can rely on one centralized source for data, avoiding discrepancies and confusion from using multiple, siloed systems.When implemented effectively, an SSOT allows teams to:

• Access Real-Time Data: All departments rely on the same up-to-date information, ensuring that everyone has a clear, unified view of the business.
• Improve Decision-Making: Consistent, accurate data across the organization leads to better-informed decisions.
• Enhance Collaboration: With a shared data source, teams can collaborate more effectively, using the same data set for their analysis and actions.
• Reduce Errors: It minimizes the risk of mistakes caused by conflicting or outdated data in different systems.
• An SSOT typically involves using a central platform, such as a CRM, ERP, or data warehouse, where all data is captured, updated, and stored. It requires full user adoption and integration across different parts of the business for it to work successfully.

CRM should be this single source of truth but unfortunately it usually is not!

Sorry. But The Data In Your Current CRM is Likely Incomplete .

To be able to rely on the analytics and dashboards you have, you need your Customer facing teams to embrace your CRM. They need to opt in, maintain it and use it every single day!  Sales teams in particular need to log all of their activity, most importantly they must ensure that their opportunities and pipeline data is accurate and up to date.

Statistics show that most of these types of users refuse to do this. Two thirds of sales professionals refuse to log in every day and when they do, they avoid accurately recording their information.

If they are not doing this work, then all of the analytics, forecasts & dashboards that your team relies on will be incorrect - in this case bad data on the system can actually be worse than no data at all.

Sentia solves all of this for you.

Sentia AI operates as a smart layer on your existing CRM to solve all of the issues stopping your team from using the software, it integrates all of the other software they are forced to use, Sentia does their data entry and administration for them and you get the accurate data, forecasts and analytics you need to run your business effectively.

Within a simple card-based user interface, Sentia surfaces cards every day, in real time telling them what they need to do, what order to do these things, who to call, email or meet with, everything they need to know to makes these calls & meetings and much much more.

Sentia AI answers their needs.

• Tells Your Team Every Day What To Do & In What Order To Maximize Outcomes.
• Shows Your Team Where They Are At Against Benchmarks & Targets.
• Integrates all of the other software you need them to be using every day
• Coaches The Team To Improve Performance.
• Simplifies The User Interface.

And, Sentia AI does all of the data entry and admin tasks. Sentia AI operates as a super smart sidekick!

Sentia is a ultra powerful ‘Assistant+' seamlessly integrating with Salesforce, Dynamics, Oracle, Netsuite, SAP & other enterprise software. 

It enhances your experience by completely redefining the user interface, automating data entry, managing email, scheduling activity, highlighting priority leads, accounts, risks and coaching performance. 

Sentia is always on hand everywhere you work whether it is in your CRM, Linkedin or other software applications.  

For CEOs, Sentia provides complete visibility across all of your business, watches 50+ key performance indicators, monitors your teams' calls, emails, meetings and overall performance for you while alerting you to critical insights as needed.